MARKETING FLOOR PLANS
Sometimes realtors are provided a floor plan by the architect or seller that is nice and clean (but visually uninteresting) doesn't show optimum furnishing options, or it has a more simple issue- say, the included text is oriented the wrong way for a horizontal layout. I can help with that! See below for just such an example- totally fine, but the text on it is oriented for vertical use, and it's a bit confusing, in that it shows structural wall details and unnecessary alignment lines that your average client will not understand or need.
MARKETING FLOOR PLANS
Sometimes realtors are provided a floor plan by the architect or seller that is nice and clean (but visually uninteresting) doesn't show optimum furnishing options, or it has a more simple issue- say, the included text is oriented the wrong way for a horizontal layout. I can help with that! See below for just such an example- totally fine, but the text on it is oriented for vertical use, and it's a bit confusing, in that it shows structural wall details and unnecessary alignment lines that your average client will not understand or need.
MARKETING FLOOR PLANS
Sometimes realtors are provided a floor plan by the architect or seller that is nice and clean (but visually uninteresting) doesn't show optimum furnishing options, or it has a more simple issue- say, the included text is oriented the wrong way for a horizontal layout. I can help with that! See below for just such an example- totally fine, but the text on it is oriented for vertical use, and it's a bit confusing, in that it shows structural wall details and unnecessary alignment lines that your average client will not understand or need.
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ROB BROADBENT
MARKETING FLOOR PLANS
Sometimes realtors are provided a floor plan by the architect or seller that is nice and clean (but visually uninteresting) doesn't show optimum furnishing options, or it has a more simple issue- say, the included text is oriented the wrong way for a horizontal layout. I can help with that! See below for just such an example- totally fine, but the text on it is oriented for vertical use, and it's a bit confusing, in that it shows structural wall details and unnecessary alignment lines that your average client will not understand or need.
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So now we have a branded marketing plan that shows larger and more luxurious seating areas, realistic finishes and decor, and clearly legible text oriented for the plan . Plus I have updated the drawing with the as-built dimensions that are more closely tailored to the "rooms" in this open floor plan home. Conversely, I can create cleaner plans that still suggest the finishes without furniture, as below:
Here's another plan from 1996, from local government records- all that could be found for this property. Hand-drawn and irregular, it does have a certain charm, but doesn't translate well to a high-end real estate website for a rental listing. Plus some small details are no longer correct, and those changes, like current wall partitions, need to be clearly shown to potential clients.
Two options for proceeding- the lower one is based on true "outlines" and the upper allows you to bring in a little color- perhaps one of the marketing colors from the property website or your company's marketing/logo package. Now the lines are clean rather than grainy from multiple scans and photocopies as often happens over time.
We ended up going with the "outline" option. Here we have the finished product- clean, branded, easy to read, and ready to post in the listing or hand to the client.
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As below, it's easy to see why simply removing distracting technical references, cleaning up the lines, and adding company branding makes for a more appealing floor plan. Plus "mystery" items like the dotted box representing an "added-value" item such as a skylight, become clear.
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